The Body Shop: LYB loves green...
Are you an LYB (Love Your Body) member of The Body Shop? It's The Body Shop's club with a membership card that rewards you with discounts, free gifts and access to different perks and privileges. I've been a member of LYB since 2009 but I always lose my ID card. Yes, I am "burara" like that. (laughs) Now, The Body Shop decided to put an end to plastic membership cards and adopt a technology that enables its members to access their LYB membership anytime, using an iPad, iPhone or iTouch. Android users need not worry, as it will be available for you too in a few months. PVC is the most used material for membership, loyalty, or credit cards. On average 36 grams of CO 2 is generated for every plastic card produced. Globally, over 10 billion plastic cards are produced every year for marketing purposes. Hence, 50 million kilograms of plastic waste and 200,000 tons of CO2 emissions are generated . To counter the CO 2 effects of card production, we ...