The Body Shop Pulse Store opens in SM Mall of Asia...

You might be asking, if it means The Body Shop now has another branch in MOA?  No. Actually they have revamped their store to give way to their new store concept called PULSE.  It's where skincare, makeup, body care and the brand's values take the center stage to provide a unique and memorable experience to consumers.

Simply put, the store now has a more "open" and "welcoming" look where customers can freely browse thru the products, the best and most favorite products are highlighted by putting them on display on what they call "twin tables" and giving information about the brand's global campaigns and of course, still keeping its "earth-friendly" advocacy.

As soon as you enter their new Pulse store, you'd see a display of their newest limited makeup collection, Lily Cole, who also happens to be a UK-based environmental activist, a model, an actress and The Body Shop's first global brand ambassador.

Lily Cole limited makeup collection

Yes, you get to save Php200 if you are an LYB member

there's also a display of the brand's 10 most favorite products

The Body Shop's Lip and Cheek Tint remains to be the top favorite among their products.  I also see their Tea Tree Oil and their African Spa scrub which I also use.

Backboards with handwritten chalk messages are their means to advertise their latest offerings instead of plastic signs

Items on their "interactive tables" are open for customers' testing and information cards/boards are also on display. I think this way of presenting their products is really good because it gives customer's an easier way to take a look and compare the brand's offerings.  It's a great way for customers to be informed and of course, this will eventually lead to improved sales.

Their famous Tea Tree line which I also used way back.

Shiso White line
(i love their BB cream!)

Community and Values Wall

A bulletin board about news on the brand's global campaign, posters and information and a Values wall to tell the story of the brand's values in words and pictures

and my favorite, their makeup racks:

hmmm, future makeup lovers?

^_^

the cute and charming Nat Nat, modelling Lily Cole's dome cream blush

There's also a free makeover from dedicated makeup artists and skincare experts that can

assist you to make you look and feel better

Martha trying out their brow powder and Shen 

checking out Lily Cole's makeup collection

trying out their lipstick which I loved, but I forgot to check the shade

(toink)

i love this Shen's test shot of me

^_^

with Julia, Krissy, Martha and Ana

with Martha and Shen
(sorry for not taking off my shades, my eyes are so swollen that day!)

and this time with Danica of The Body Shop Philippines


Have you visited their new Pulse Store in MOA?  If you've been visiting their store before, you'd really notice the big change.  Their store now is a lot more refreshing, approachable and you'll surely have a great time browsing thru their products that will not only make you buy their products more, but will also give you that feeling of being more aware with the brand's advocacy.

I am sure that Mom will love their new store in MOA.  She loves The Body Shop to bits.  With its new store concept, I'm sure she'll end up buying more on her next visit.

^_^

Thanks to The Body Shop Philippines for the invite and to Shen and Ana for the pics.

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