Benetton launches new perfumes for 2012...

Last month, I got an invite for a Benetton perfume launch.  Aside from the location being in QC, it was also a Friday (hello, traffic!) but I just couldn't say No.  Well, aside from it's a good way to have a break after a week-long work, Benetton is another brand I've known and loved since way back.

New  perfumes from Benetton

If you haven't heard (or seen) Benetton Hot or Cold which were launched in 1997, you might have been living under a rock. Kidding!  Anyways, HOT and Cold from Benetton with the tap-shaped caps are still cult objects today. I love HOT so much that I never fail to ask those who would be visiting from the Middle East to buy me some.  The perfumes already comes in an affordable price tag but they are a lot cheaper there.

Now, Benetton again revisits the iconic design of HOT and COLD with HOT Gold and COLD Silver:

Benetton Cold Silver

(for men)

Sleek and sophisticated, silver is associated with design, technology and ultra-modernity. Cold Silver for men translates this cool, clean elegance into a virile fougere fragrance that immediately asserts its presence with dynamic top notes of yuzu, coriander and ginger. In the heart, aromatic silver sage is spiced with a pinch of cardamom seeds. The woody dry-down blends silver moss, mineral amber and vibrant musks, creating a strong, unmistakably masculine signature.

SRP: Php1375.00 / 100ml

Benetton Hot Gold

(for women)

Its Latin name aurum – meaning shining dawn – gives a hint of the multiple evocations of gold. Gold is light and love, hope and happiness. Hot Gold for women captures these associations in a light and elegant fruity floral fragrance which opens with a bright bergamot note, rounded out by touches of golden apple and yellow peach. The delicate heart blends star fruit and radiant rose with soft hints of mimosa, developing into a sensual dry-down of sandalwood, solar musks and golden amber.

 SRP: Php1375.00 / 100ml  

I was lucky to win a bottle of Hot Gold that night and I'm just so glad I did.  

^_^

But wait, there's more! Aside from Hot Gold and Cold Silver, Benetton also launched two more scents in their Colori line.  In addition to Rosso (Red) and Giallo (Yellow) for women, Verde (Green) and Blu (Blue) for men, they also launched Benetton Bianco (White) and Benetton Nero (Black).

Benetton Nero

(for Men)

Vibrant and Virile. Cool and clean, fresh and forthright, Benetton Nero Man is a citrus woody scent that debuts with sparkling notes of blood tangerine, peppermint and grapefruit zest. The coolness lingers through a spicy heart of mace, juniper berries and lemon tree wood, lending depth to the fragrance, then evolves towards a darkly vibrant dry-down of Indonesian patchouli, ebony wood and black musks.

 SRP: Php850.00 / 30ml, Php1350.00 / 100ml

Benetton Bianco

(for women)

Sparkling and feminine. Just as white blends all the colors in the spectrum into pure perfection, so Benetton Bianco Woman fuses fruity and floral fragrance essences into a seductively sparkling composition. In the top note, luscious lychee pulp is complemented by bamboo sap and white mulberry, evolving into a feminine heart of white rose, grape flower and dewy jasmine. The dry-down is soft and sweet, infused with notes of cocooning cotton musk, vanilla and white patchouli.

 SRP: Php850.00 / 30ml, Php1350.00 / 100ml

The Colori line, being for the fun, fresh and trendy is for the younger ones (15-25).  So yes, it suits for me. 

(Violent reactions not welcome, LOL!)

Emily Si-Koa, Brand Manager for Benetton Fragrances was our warm, gracious host that night.  

By the way, the event was held at Johnny Rockets in Tomas Morato.  It was my first time there and their food didn't disappoint! 

this milkshake's so good...i am definitely going back!


and yes, they even have a special number:

Sophie, Nikki, Jamie and I promised ourselves that we'll come up with our own version soon!  So when are we going to start practicing, girls?

^_^

with Jamie, Sophie, Nikki, Earth and Emily

(photo taken from Askmewhats)

Sophie and the best-dressed for that night, Nikki

with my girls, missing the rest of Team E.

Thanks again Emily for the invite. I really had a great time having good friends and the brand I grew up with around.  

Till next time!

^_^

New fragrances from Benetton are now available in all FReSH Fragrance Bars and leading Department Stores nationwide.