Crizal Forte UV Launch in Manila...
Some weeks ago, I got an invite from Essilor Philippines for the formal launch of Crizal Forte UV Lens . This new innovation from the world leader in opthalmic optics, is the first clear eyeglass lens that maximize eyes protection against the dangerous UV aggressions from both the front and back surface of the lens, while ensuring the best enduring clarity of vision. Essilor also introduces "Eye-Sun Protection Factor" or E-SPF for lenses, to increase the consumers awareness about the importance of global UV protection for eyewear. As soon as I entered the venue (NBC Tent), this mannequin caught my attention. The mannequin is wearing a pair of eyeglasses with different types of lenses on each side (one being the Crizal Forte UV). This particular setup (plus a guided demo) provided a better understanding on how Crizal UV Forte can protect our eyes from UV rays entering the front and back sides of the lens. Dr.Kyle Galias Marketing Manager ...